• Confirmed: Yahoo Is Acquiring Video Ad Company BrightRoll For $640M

   Yahoo just announced that it's acquiring video ad company BrightRoll for $640 million in cash. TechCrunch's Ingrid Lunden and Sarah Buhr reported last month that a deal was in the works, with a price of around $700 million, but both companies declined to comment. Read More

  • 
  • 

• Yahoo acquires video ad platform BrightRoll for $640M in cash

  Today Yahoo announced it has acquired ad giant BrightRoll for "approximately $640 million in cash" to bolster its existing video ad business. BrightRoll will continue to operate independently "with Yahoo's additional investment and global support." The deal is expected to close in the…

  •